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How to Get More Customers (Even If You Hate Selling)
My mother created what I think is a purple cow. An avid gardener, she was frustrated with the market’s lack of a quality garden plant marker, so she set out and created her own. Every gardener she’s...
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Reconciliation
Since coming to Capital One in December of 2007, I’ve struggled to find a balance for this blog. For the past year and a half, I used this blog as a marketing tool for my freelance business. Now that...
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McCain’s missing market share
I have difficulty understanding how McCain is targeting the millennial generation. When I look through my lens, it’s like he doesn’t even exist. His marketing campaign is so skewed that his presence is...
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Blogging lessons from Walden Pond
I think Henry David Thoreau would have made an excellent blogger. I’m currently listening to Walden, his account from an over two year sojourn of isolated living, in a cabin he built himself, along the...
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Authors: Create More Buzz for Your Book with a Virtual Book Signing
Here’s a way cool idea on how to use social networking to build an audience. My friend and first time author Carmen Shirkey is harnessing the power of facebook, blogs, twitter, you tube and the gads of...
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Flesh Out vs. Flush Out — Either way it’s disgusting
Recent conversation with co-worker: Me: This has been a great brainstorming. I’m going to go back to my desk and flush out some of these ideas. She: Sounds good. Wait. Did you just say ‘flush...
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Twitter Translated from Geek Into English
Two years ago I posted how twitter was a “complete waste of my time”. No one I knew used it. Searching was clunky. They didn’t even have a model to generate revenue (still don’t). But the tipping point...
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What’s Your City’s Icebreaker Question?
Each city has one. The get to know you question that EVERYONE seems to ask. Be it baby shower or a business networking event, you’re bound to hear it from someone. In DC, be prepared to answer “What do...
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Use Twitter to Make the Most Out of Your Next Conference
As a former sales professional, I’ve attended my fair share of conferences. It’s usually ended up being a game of networking roulette—working the room hoping you’ll bump into someone with whom you have...
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10 Tips for a Kickass Wanted Ad
Here’s a great example of how to write a job description that works. I found this on Andy Sernovitz’s blog (a must have on your RSS feed if you ask me.) Benifit-driven conversational copy gets you...
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On becoming a web “triple threat”
Believe it or not, I started school pursuing Classical Voice. My dream was to be on Broadway (it’s still on my list of things to do before I die). The only problem? I’m not a great dancer. You see, to...
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7 Tips to Instantly Give Your Content Personality
Content with personality sells. Brands spend big bucks developing a distinct voice that makes them stand out. Conversational words engage your prospects instead of putting them to sleep, or worse,...
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